Zillow is now going to be the exclusive real estate listings provider for Yahoo. What does this mean for the real estate industry? With this deal Zillow looks to take the reigns of Realtor.com to become the highest traffic real estate website.
(YHOO) and Zillow.com agreed to partner on an Internet real-estate advertising network, expanding the relationship between the operators of the second and third most-trafficked home-sale websites.
Financial terms weren’t disclosed regarding the partnership, which will integrate Zillow’s for-sale listings into the Yahoo Real Estate website set to go into effect later this year. Zillow and Yahoo, however, plan to immediately begin coordinating ad sales efforts…
Zillow Chief Operating Officer Spencer Rascoff said his company’s deal with Yahoo “creates the opportunity for agents and brokers to reach one of the largest audiences of homebuyers online when they list a home or purchase an ad.” via WSJ
[...] Zillow has now partnered with Yahoo to become one the largest real estate websites in terms of pure traffic. Zillow is well known for [...]